Abstract
International Journal of Advance Research in Multidisciplinary, 2023;1(2):367-372
Understanding purchase behavior in India's online consumer market
Author : Jitendra Kumar and Dr. Vikas Deepak Srivastava
Abstract
This paper aims to explore the purchase behavior of online consumers in India by examining key factors that influence buying decisions. It focuses on analyzing how different segments of the population interact with e-commerce platforms and what drives their purchasing choices. The study utilizes data from various online surveys, consumer reports, and market research to identify trends and patterns in online shopping behavior across diverse consumer segments.
Keywords
Understanding, behavior, online consumer, market, Commerce, Management
