INTERNATIONAL JOURNAL OF ADVANCE RESEARCH
IN MULTIDISCIPLINARY

China has long been known as the "Land of Rites" among various nations, a title largely attributed to the profound cultural influence of the ethical values and moral teachings of the Pre-Qin Confucian tradition. Confucius, a strong advocate of the Zhou rituals, made significant contributions to the study, development, and application of "Li". The high regard for Pre-Qin Confucianism in later generations reflects the deep recognition of "Li". In contemporary society, the diversification of values has become a major trend in social development. A thorough exploration of the Pre-Qin Confucian "Li" ethical and moral thought, along with the inheritance and promotion of the traditional ethical and moral values of the Chinese nation, will help people in the modern era address major issues related to political, economic, and social system building and governance. Returning to the thoughts of the ancient sages provides valuable intellectual inspiration that can contribute to political, economic, and social development.