INTERNATIONAL JOURNAL OF ADVANCE RESEARCH
IN MULTIDISCIPLINARY

It is possible to achieve satisfaction by ensuring that the actual post-purchase and consuming experience is in line with the anticipated reward one receives from the brand. Various aspects, such as customer preferences, information search, service appraisal, and consumer decision-making, are additional factors that influence the level of pleasure experienced by consumers. There is a study procedure that is enunciated in offline retailing in order to understand and test the truthfulness and proper utilization of numerous tactics that are related to linking the parts of the marketing mix. The technology of the internet is useful in that it makes it easier to obtain information on things that are sold online. It is possible to raise one's credibility, increase one's exposure, increase one's access to information, and decrease the cost of each encounter through the use of the Internet. The consumers are genuinely perplexed as to which channel is most suitable to provide them with satisfaction on the basis of the characteristics of the product, the price, and the quality. The purpose of this study is to determine the characteristics that customers like, as well as the factors that contribute to increased levels of consumer satisfaction with all kinds of items, and to determine which retailing channels offer these characteristics. As a result, this study is being carried out with the intention of analyzing and contrasting the degree of satisfaction that customers have with regard to offline and online retailing based on their preferences about products and their decisions to make purchases.