INTERNATIONAL JOURNAL OF ADVANCE RESEARCH
IN MULTIDISCIPLINARY

This research paper investigates the transformative role of Artificial Intelligence (AI) in the pre-production phase of Indian filmmaking. As Indian cinema evolves within a rapidly digitizing global landscape, the adoption of AI technologies has started to reshape traditional methods of scriptwriting, casting, budgeting, and scheduling. The study explores the tools and techniques currently employed, their perceived benefits, and the structural, cultural, and technical limitations that hinder broader implementation. Through a blend of qualitative and quantitative methodologies, including interviews with industry professionals, analysis of case studies, and examination of technological capabilities, the paper offers a detailed insight into the scope of AI in Indian pre-production. It also addresses the ethical and creative challenges posed by automation in an industry historically driven by human intuition and artistry. The findings underscore a cautiously optimistic outlook for AI integration, emphasizing the need for strategic adoption, regulatory frameworks, and training programs tailored to the Indian context.