Email : editor.ijarmjournals@gmail.com

ISSN : 2583-9667, Impact Factor: 6.49

Contact : +91 7053938407

Email editor.ijarmjournals@gmail.com

Contact : +91 7053938407

Abstract

International Journal of Advance Research in Multidisciplinary, 2025;3(2):553-557

Strategic Integration of Corporate Social Responsibility in the Indian FMCG Sector: Evidence from the Baddi Industrial Cluster

Author : Dinesh Sharma and Dr. Sheetal Singh

Abstract

Corporate Social Responsibility (CSR) has become an important part of business strategy today. Companies use CSR to grow, build trust, and stay competitive. In India, the FMCG sectors is playing a major role in carrying out CSR activities, especially after Section 135 of the Companies Act, 2013 that made CSR spending mandatory.

Although FMCG companies spend much on CSR, there is still limited research available for studying how they actually include CSR in their internal systems and governance. This is especially true for industrial areas like the Baddi-Barotiwala-Nalagarh (BBN) area in Himachal Pradesh.

This study examines how the FMCG companies in Baddi integrate CSR into their work. It focuses on corporate governance, stakeholder involvement, and the role of government rules. We have collected the primary data collected from the participants in the required areas.

The results show that good governance, active leadership, and strong stakeholder engagement can improve CSR implementation. The Government regulations also make this relationship stronger. This study provides useful ideas for the improvement of CSR planning and its effect in industrial areas like Baddi.

Keywords

Corporate Social Responsibility (CSR), FMCG Sector, Corporate Governance, Strategic CSR, Stakeholder Management, Baddi Industrial Area, India, Companies Act 2013, Sustainability, Industrial Clusters