Email : editor.ijarmjournals@gmail.com

ISSN : 2583-9667, Impact Factor: 6.038

Contact : +91 9315510518

Email editor.ijarmjournals@gmail.com

Contact : +91 9315510518

Abstract

International Journal of Advance Research in Multidisciplinary, 2024;2(1):192-197

From Windows to checkouts: Analysing inclusivity in visual merchandising and interior design through quantitative research

Author : Meghana KV, Dr Nischay N and AR Dhanush B

Abstract

The focus of the quantitative study is on the often-overlooked element of inclusiveness in visual merchandising and interior design in retail environments, from eye- catching window displays to transactional checkouts. Determining how much visual and spatial aspects accommodate different demographic groups is the main research challenge. Research makes use of questionnaires, observational analyses and statistical methods to quantify overall inclusiveness across a varied sample of retail formats, as well as to appraise accessibility for a range of abilities and the representation for different identities. Preliminary findings suggest a significant gap between theoretical inclusivity and practical implementation. This study contributes to the evolving discourse on diversity in retail, providing insights crucial for businesses aiming to align with modern consumer values.

Keywords

Visual merchandising, inclusivity, window display, interior design, customer satisfaction