Article Abstract
International Journal of Advance Research in Multidisciplinary, 2023;1(1):36-39
Rural entrepreneurship and growth of rural India: Through digital literacy
Author : Maboobi Mulla, Dr. Suresha KP
Abstract
Rural entrepreneurs play a crucial role in the growth and development of rural areas in India. With the increasing availability of digital technologies and the internet, digital literacy has emerged as a powerful tool for empowering rural entrepreneurs and driving socio-economic progress in rural India. Digital literacy equips rural entrepreneurs with the skills to leverage e-commerce platforms and online marketplaces. These platforms provide an avenue for rural entrepreneurs to showcase their products and services to a broader customer base, transcending geographical boundaries. By embracing digital transactions and online sales, rural entrepreneurs can expand their market reach, increase sales, and improve their income. Digital literacy enables rural entrepreneurs to access vital information related to market trends, agricultural practices, government schemes, and various business opportunities. Through online platforms and mobile applications, they can stay updated on prices, demand, and supply patterns, enabling them to make informed decisions and connect with potential buyers, suppliers, and customers across different locations. Rural entrepreneurship and the growth of rural India can be significantly enhanced through digital literacy. Here are some key points highlighting the relationship between rural entrepreneurship, digital literacy, and the growth of rural areas.
Keywords
Rural entrepreneurship, rural India, rural growth, digital literacy