The COVID-19 pandemic has profoundly transformed consumer behavior, particularly in the realm of online shopping. This study explores the changing perceptions of consumers towards online shopping during the pandemic and examines how these shifts have influenced purchasing patterns. The research delves into the factors driving increased online shopping, such as health concerns, convenience, and the availability of diverse product options. Additionally, the study investigates how the pandemic has accelerated the adoption of e-commerce platforms and altered consumer expectations regarding delivery speed, product availability, and customer service. The study concludes that the COVID-19 pandemic has not only increased reliance on online shopping but also reshaped consumer perceptions, making e-commerce an integral part of the modern retail landscape. These insights provide valuable implications for retailers, who must continue to adapt their strategies to meet the evolving demands of consumers in a post-pandemic world.