The site of data collection from 548 respondents. We selected this sample with the respondent's gender, age, income, and degree of education in mind, among other socio-demographic factors. The sample was carefully selected to include male and female respondents of varying ages. The findings show that various age groups and genders see the problem of advertising ethics differently. This research provides strong evidence that consumers' sensitivity to ethical concerns grows in tandem with their age and level of education. When asked about their purchasing intentions, more women said they would stop buying a company's product if it aired ads that they felt were immoral.