Article Abstract
International Journal of Advance Research in Multidisciplinary, 2024;2(3):588-593
To analyse the perception of consumer towards online and offline shopping of consumers of electronic items
Author : A Gurucharan Das and Dr. Santosh Kumar Morya
Abstract
The term "online and offline buying behavior" describes the many methods that customers make purchases via physical storefronts or digital platforms. Online shopping offers ease and a greater selection by allowing users to browse, choose, and pay for goods via websites or applications. Primary data for this descriptive study came from 420 participants who filled out a standardized questionnaire in Siddipet district using purposive sampling. The questionnaire, validated and pre-tested, focused on online and offline buying behaviors. In order to back up the study, secondary data was collected from reputable sources such as journals and papers. The study reveals that students are the most active consumers in both online and offline purchasing of consumer electronics, with males and graduates showing a stronger preference for online shopping.
Keywords
Online, offline, shopping, consumers, electronic