The rapid implementation of digital payment methods has greatly affected consumer behavior, especially in metropolitan areas with high levels of technology penetration. Statistical methods such as regression analysis and correlation were used to examine the connection between the perceived availability of digital payment options and the likelihood of making a purchase. More digital payment alternatives influence customers' overall buying decisions and increase the likelihood that they would complete a transaction, according to the data, which demonstrate a significant positive association. There is an urgent need to improve the trends of digital payment models in rural India due to the substantial influence that rural areas have on the country's economic growth, the effects of demonetization, and the proliferation of information and communication technology (ICT) in rural areas. It is crucial to enable the transition to digital payments, especially in rural areas, because of the many advantages, such as increased transaction transparency, less room for the shadow economy, and easier corporate operations. The research broadens the data pool by include the influence of e-payment systems on consumers' purchasing choices. To better serve their customers in the digital marketplace, businesses, governments, and financial institutions may use this study to better understand the elements that influence the acceptance and use patterns of electronic payments.