Article Abstract
International Journal of Advance Research in Multidisciplinary, 2024;2(2):398-402
Determine the tactics and strategies used by insurance companies in the research area to advertise health insurance products
Author : Sombrata Roy and Dr. MK Verma
Abstract
Health insurance should be made easier and less complicated, with standardized disease coverage and tariffication. TRAI has undergone significant changes, but they have not been well publicized or given the attention they deserve. Furthermore, new freestanding health insurance businesses should be permitted to enter the market in order to broaden the scope of health insurance coverage. Unlike other types of insurance, health insurance has the potential to improve the country's human capital by making better healthcare more accessible, as well as increase household savings. There is a larger need for universal health insurance coverage in a nation like India, where poverty and low income levels are quite prevalent. Paradoxically, yet, just about 2% of the nation's population in general has health insurance. Since the health insurance segment only accounts for a small portion of the general insurers' overall revenue, they have not given it the attention it deserves. This is further made easier by the fact that health insurance policies are typically seen as being extremely complicated because they must address the ever-changing landscape of illnesses and aging. As a result, coverage has not increased as much as it ought to have even after the insurance industry was liberalized, privatized, and globalized. All parties involved-the regulatory body, public and private insurance companies, insurance agents, and others-need to have their perspectives drastically altered in order to achieve this. Simplifying and simplifying health insurance, standardizing disease coverage, and lowering tariffs are all necessary. TRAI has undergone numerous revisions, but they have not gained widespread acceptance despite its significance.
Keywords
Insurance, Health Insurance, Body, Public, Private, Revisions