This study examines the effectiveness of traditional (TV, print) versus digital marketing strategies within India's fashion retail sector. By analyzing key performance indicators such as Return on Investment (ROI), customer engagement, and brand reach, the research aims to provide a nuanced understanding of each approach's strengths and limitations. Utilizing a mixed-methods approach, the study draws on quantitative data from industry reports and qualitative insights from case studies. Findings indicate a significant shift towards digital platforms, driven by higher engagement rates and measurable ROI, while traditional media maintains its relevance in certain demographics and regions.