The Pradhan Mantri Matru Vandana Yojana (PMMVY) has played a crucial role in promoting women's empowerment in Karnataka by providing financial assistance to pregnant and lactating mothers. This scheme has enabled women to take better care of their health and nutrition, which in turn has a positive impact on their children's health and well-being. The PMMVY scheme has also provided economic benefits to women, helping them become financially independent and improve their standard of living. In Karnataka, the Department of Women and Child Development has reported a success rate of 85% in schemes introduced for supporting women's empowerment, including the PMMVY. However, there are challenges to the effective implementation of the PMMVY scheme in Karnataka. One of the major challenges is creating awareness about the scheme among the target audience. The government has taken steps such as training and capacity building, mobile technology, awareness campaigns, and grievance redressal mechanisms to address this.